Lululemon Pauses Get Low Collection Sales Amid Quality Concerns, Shares Drop 6%
Lululemon Athletica (LULU) shares fell sharply on Tuesday, closing down 6.3% at $189.15 after the company halted online sales of its new Get Low collection due to customer complaints about product quality. The athletic apparel retailer continues to sell the items in physical stores while investigating the issues.
Social media amplified customer concerns about transparency and fit, prompting Lululemon to pause digital sales and review technical specifications. The setback comes as activist investors increase pressure on the company, compounding operational challenges during a period of broader market weakness.